Fast Circles LLC
FAST CIRCLES, LLC was established in 2019 to create compelling marketing material and content for use in the recreation, health and wellness industries, featuring the company’s in-house elite cycling team EVOQ.BIKE p/b Enshored.
The team will begin e-racing in Winter of 2019 on Zwift, and then compete in a full complement of gravel races, gran fondos and select other National level events in 2020.
The company will be engaging with marketing and content clients by the 2nd quarter of 2020.
“And (gravel cycling) is growing fast. In 2017, while the number of bikes shipped in the United States fell by 4 percent from the previous year, including losses for traditional mountain and road models, shipments of gravel bikes continued to grow, adding $26.9 million of new business—more than any other category.”
“One thing is certain: road cycling in the U.S. is overdue for new ideas. There’s promising growth in mountain biking, gravel, and adventure-style racing, but classic road-racing events are struggling to stay relevant. Prize money is shrinking; sponsors have been hard to retain. Williams and Legion, who competed in the “USA Crits” series this year, feel there’s potential to re-energize criteriums, frantic events that resemble Nascar on bikes, and can be held in a compact downtown course, even at night.
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“When I first got into cycling, it was actually through triathlon. Having no previous experience in any endurance sport, I jumped in head first with a crash course on everything.
Having consumed every magazine and YouTube channel out there, I knew who the pros where. So at my 2nd or 3rd race, when Chris McCormack (2x Ironman World Champion) showed up, I was beyond thrilled to be racing on the same course at the same time with him.
In the years since then, as I gravitated towards just cycling, I’ve missed that immediate connection with pro and elite athletes. But, I think that is changing now. And Fast Circles is going to help change it.
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